Upper Hutt Crossfit - Testimonial Series
We produced a total of nine videos for Upper Hutt Crossfit as a series, interviewing a total of six individuals, one of which being owner/manager Chris Gibbs.
We met with and planned the shoot with Chris, determining who would be most appropriate to interview in order to maximize the diversity in responses. We managed to get a really good range of people, covering a great range of perspectives, showing that Upper Hutt Crossfit could appeal to all walks of life.
Chris also requested a few additional videos. We documented the historic moment one gym member was awarded a T-Shirt for attending 1,000 classes and the subsequent celebration, showing the community oriented nature of the gym. We also created an out-takes reel which served two purposes. Firstly, it shows that the way the gym operates allows for a fun and relaxed vibe - not the first thing that usually comes to mind when thinking about CrossFit for a lot of people. It also served as a gift back to the community of UHCF, who got the chance to have a laugh at themselves after all the work had been done. Finally, we produced a video that combines all of the most important elements of each interview within one minute as an all-purpose advertisement that could be used for social media.
Chris allowed a good deal of creative freedom and was usually happy with the first draft we sent him, give or take a spelling error or two. The videos have served the gym well so far and we look forward to working with Chris and the UHCF community in the near future.