Whittaker's 'Plunket Smiles' campaign
Whittaker’s Plunket Smiles campaign
Four very different videos in a campaign for another of Whittaker’s charitable endeavours.
Working alongside MBM (strategy) and Breakout Room (producers), we shot a total of four videos.
We begin with a cute animation, where the brand heroes (Strawberry and Carrot) introduce themselves and their respective flavours, laid out alongside the delicious ingredients contained in each block.
A ‘craft’ video, where a lucky mum get’s a loving card handmade from the iconic packaging (as well as breakfast in bed!) to be promoted on Whittaker’s Instagram for Mother’s day.
Vox-pops from a small group of mothers at whānau āwhina plunket, in which they describe to us what they thought of the new flavours.
Finally, we toured the Whittaker’s factory to capture all their smiling faces for a video thanking plunket for supporting families all over NZ (to be published on Facebook, TVNZ and YouTube).